https://www.hughmuch.com/creativeconcept daily 0.75 2024-09-17 https://images.squarespace-cdn.com/content/v1/5f480a36ab80ae58e11415d6/1dfb4234-7099-4565-b3fd-bf006956551d/Bring+It+Home.jpg Creative Concepts - Bring It Home came to life on screens and billboards in Southern California, serving as the first step in Stater Bros.’ rebrand. This was followed by changes in the in-store experience, website, marketing drives, company operations and the creation of a new e-commerce solution. https://images.squarespace-cdn.com/content/v1/5f480a36ab80ae58e11415d6/f87e4b50-85a0-49fa-9f2b-d0136931d8ec/sense+logo.jpg Creative Concepts https://images.squarespace-cdn.com/content/v1/5f480a36ab80ae58e11415d6/3e79ec0c-a0f8-48c9-9a40-d81c081474cf/Sense-Energy-Monitor.jpg Creative Concepts - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f480a36ab80ae58e11415d6/8909b968-2808-4acf-939a-48d3325f2048/25_Sense_OOH+%281%29.png Creative Concepts - Great Energy Ads With Great Energy as the pivot, Sense moves in directions that empowers customers, and enhances their homes. https://images.squarespace-cdn.com/content/v1/5f480a36ab80ae58e11415d6/1d7f17ad-63ce-4288-a80e-3e2beadc1441/01_Sense_Launch.png Creative Concepts - Bright Homes The cleantech landscape is saturated with the word “smart”. To differentiate and personalize, I created a new concept for Sense: Bright Homes. Referencing technology while accenting the Great Energy concept, Bright Homes also reflect Sense users— and their homes— in a positive light. https://images.squarespace-cdn.com/content/v1/5f480a36ab80ae58e11415d6/1598569581469-ADB1WM7GPGEAIVKLWX2W/what+you+create.png Creative Concepts https://www.hughmuch.com/home daily 1.0 2024-04-24 https://images.squarespace-cdn.com/content/v1/5f480a36ab80ae58e11415d6/ba456db5-625e-47ea-a18e-86f2761f0884/stelo-dexcom-op-static-header.png https://images.squarespace-cdn.com/content/v1/5f480a36ab80ae58e11415d6/9662c354-c89f-4f62-969e-2976ed08f898/image+%281%29.png https://images.squarespace-cdn.com/content/v1/5f480a36ab80ae58e11415d6/ec38fc5b-88be-4612-bef6-99d3b14bb1da/tennis_brand_book_Page_01.jpg https://images.squarespace-cdn.com/content/v1/5f480a36ab80ae58e11415d6/1598560890554-96N15NTCBC00V1F9XJBW/Gogoro_mobileapp_iOS-600x355.jpg Home https://images.squarespace-cdn.com/content/v1/5f480a36ab80ae58e11415d6/da7ccaf6-b2f7-4ea4-b547-723e9dbdc16a/adidas-NYC-Flagship-5th-Ave.-Interior_9.jpg Home https://images.squarespace-cdn.com/content/v1/5f480a36ab80ae58e11415d6/27d5de52-5c0a-4084-9f2f-32c5cdd433f1/syng_speaker_3.jpg Home https://www.hughmuch.com/tags daily 0.75 2024-04-24 https://images.squarespace-cdn.com/content/v1/5f480a36ab80ae58e11415d6/9da86369-e829-49c0-8631-40103305a5ff/Harley+Smart+Vest+Printdocx.jpg https://images.squarespace-cdn.com/content/v1/5f480a36ab80ae58e11415d6/3506e6a3-0c8d-4637-87c6-0f6177c5b3f1/Woman+in+Vest.jpg https://images.squarespace-cdn.com/content/v1/5f480a36ab80ae58e11415d6/79b87158-1499-4444-9092-1bf7dea25dcd/harley+vest.jpg https://images.squarespace-cdn.com/content/v1/5f480a36ab80ae58e11415d6/e55d8868-271c-47d9-bedf-4ff47c96b9cd/feets+of+magic.jpeg Tags 'N Ads Creating the concept “Basically Amazing” I changed Pair of Thieves menswear into magic. https://images.squarespace-cdn.com/content/v1/5f480a36ab80ae58e11415d6/813f8874-e6e1-4d31-b3b1-ba086aa307e0/new+reality.jpeg Tags 'N Ads - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f480a36ab80ae58e11415d6/1598985456396-VG0MSYG9062VU4ZREN16/light%2Bit%2Bup%2Bfinal+%282%29.png Tags 'N Ads - Gogoro smart scooter’s custom lighting feature translated into the values of personal style and creative expression. https://images.squarespace-cdn.com/content/v1/5f480a36ab80ae58e11415d6/1598985666705-CE5WJKE3R363UMGJ09AS/power%2Bof%2Binnovation%2Bgrab.png Tags 'N Ads Gogoro: telling the innovation story while implying high performance. https://images.squarespace-cdn.com/content/v1/5f480a36ab80ae58e11415d6/1598986367467-ZJUDHQ8EMP7A1UCDCV6J/in%2Bstore%2Blots%2Bof%2Btext.jpg Tags 'N Ads https://www.hughmuch.com/brandcopy daily 0.75 2026-01-31 https://images.squarespace-cdn.com/content/v1/5f480a36ab80ae58e11415d6/1599091440407-P6WGQ00S0D5ZILL2P259/cover.jpeg Strategy & Branded Copy https://images.squarespace-cdn.com/content/v1/5f480a36ab80ae58e11415d6/1599091404565-ZIQZRY2H41WZYT6IP3BT/DB%2Bbook%2Blarge%2Btext.jpeg Strategy & Branded Copy https://images.squarespace-cdn.com/content/v1/5f480a36ab80ae58e11415d6/1599091487755-NHN0FBJQNMDGX8I9ANLV/txt%2Bgood.jpeg Strategy & Branded Copy https://images.squarespace-cdn.com/content/v1/5f480a36ab80ae58e11415d6/1599091504995-XVUYKWSSU37WW7FHB3UG/text%2Bpage%2B2.jpeg Strategy & Branded Copy https://images.squarespace-cdn.com/content/v1/5f480a36ab80ae58e11415d6/dc688e88-cc8f-449e-93ff-c08a58cd748e/close+frosh+pic.jpg Strategy & Branded Copy - Make it stand out This photo by Mark Seliger is from my first feature with Rolling Stone. https://images.squarespace-cdn.com/content/v1/5f480a36ab80ae58e11415d6/f6793d96-9661-4134-94c4-990fcfd84d10/sense+logo.png https://images.squarespace-cdn.com/content/v1/5f480a36ab80ae58e11415d6/679e4331-f6a5-47f1-aef7-5c408675a074/GOGORO+LOGO+USE.jpg https://images.squarespace-cdn.com/content/v1/5f480a36ab80ae58e11415d6/9902a814-a4b6-4074-8d7c-cedde4988381/tennis_brand_book_Page_01.jpg Strategy & Branded Copy On a strategy/research project for Nike Tennis, I served up emerging trends within the sport. Finding conversations within social media, matching that with published white papers, traditional publications and various resources, I presented several driving issues shaping the future of this heritage-rich “sport of kings”. https://images.squarespace-cdn.com/content/v1/5f480a36ab80ae58e11415d6/1e34c63d-e3bb-4c73-947c-c7725cc9f517/newsweek.jpg Strategy & Branded Copy While living in Asia, I wrote features for Newsweek. From business articles exploring trends in flash travel, to first hand coverage of a coup d’etat, I dove deep into the landscape and discovered stories that entertained millions of readers. https://www.hughmuch.com/funstuff daily 0.75 2026-01-31 https://images.squarespace-cdn.com/content/v1/5f480a36ab80ae58e11415d6/1598991561099-9EEUC8574OCU0H1UWEYD/daft%2Bpunk.jpg Fun Stuff Daft Punk and Spike Jonze I wrote for Dirt magazine in the 90’s with an up and coming photographer named Spike Jonze. When he filmed his classic video for Daft Punk’s “Da Funk”, I wrote the script. The video was so popular that Daft Punk filmed a sequel, for their song Fresh. I wrote the script for that one, too. 30 million views and counting... https://images.squarespace-cdn.com/content/v1/5f480a36ab80ae58e11415d6/1598991721193-B56KMA7LVQ0R4XTUDI52/Screenshot_2020-06-18+Von+Von+Von+the+Apollo%282%29.jpg Fun Stuff Von Von Von I was a rookie New York City copywriter In 2001, when the Twin Towers went down. For a terrible moment in life, nothing made sense. The only response was making less sense. Changing my name to Von Von Von, I pretended I was from Antwerp and got on stage at the Apollo Theater in Harlem. Somehow, that made everything alright. https://images.squarespace-cdn.com/content/v1/5f480a36ab80ae58e11415d6/9009439d-4cb1-40eb-8a92-f1daeb227572/LennyFromVinci_FrontCover_Final.jpg Fun Stuff - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f480a36ab80ae58e11415d6/e2c82402-18fc-40d2-a21c-5e26621e6f35/Yo+Ching.jpg Fun Stuff - This remix of an ancient Chinese philosophy creates a breakthrough life strategy guide for modern times. The I Ching is one of the oldest books in the world, dating back to BC China. The original author remains lost in the mists of time. But the cryptic text has since puzzled scholars, mystics, and seekers of truth for more than 3000 years. Working with the world’s foremost “YO CHING” scholar, I translated this classic work of Chinese thought for a modern audience. Through ancient Chinese symbols and strategies, YO CHING taps into hidden universal powers, showing cosmic patterns for maximum success. Buy YO CHING on Amazon https://images.squarespace-cdn.com/content/v1/5f480a36ab80ae58e11415d6/aea6900d-4992-425f-adc8-82d795aa0f78/teeth.jpg Fun Stuff - TEETH: My Underground Classic of the 1990s Looking for a 90’s flashback? Check out Teeth, my debut novel. The adventure follows a ‘zine writer named Neil, as he navigates a world of underground 1990s culture that is fast becoming popular culture. From Las Vegas rock festivals to Hollywood nepo-baby rivals, random Asian travels and rocking British squatters, Teeth travels through a lost Gen X landscape that lingers like a slightly loose tooth in our collective cultural bite. Buy Teeth on Amazon https://images.squarespace-cdn.com/content/v1/5f480a36ab80ae58e11415d6/e6113a92-a61b-4c82-b78a-e9802de2742e/C65.jpg Fun Stuff - Chicken 65: The Definitive Laptop Nomad Adventure Rich Archer is a laptop nomad wrapping up a year in Asia. Plans change when his visiting friend stumbles into Chicken 65, a secret rally race running since the Vietnam War. Leaving Bangkok at dawn, drivers chase a chicken through Southeast Asia. Joining this mysterious brotherhood, the friends are thrown into a sprawling, lawless race for Chicken victory. Like Fight Club meets Cannonball Run, Chicken 65 is a hilarious, high speed collision of chaos and comedy, where laughter and insight run wild. Filled with insights and pulling no punches, C65 creates a statement for the ages. Buy Chicken 65 on Amazon Hear a Chicken 65 Sample read by Hugh Gallagher https://www.hughmuch.com/about daily 0.75 2024-03-19 https://www.hughmuch.com/contact daily 0.75 2024-09-12 https://www.hughmuch.com/naming daily 0.75 2024-04-06 https://images.squarespace-cdn.com/content/v1/5f480a36ab80ae58e11415d6/fa0c829f-b80b-4406-872a-70b28022e5a2/Strung+backgroundadidas-plan-to-make-shoes-in-a-whole-new.jpg https://images.squarespace-cdn.com/content/v1/5f480a36ab80ae58e11415d6/7389b935-de9f-47ee-92e1-b97749dadc94/stelo-dexcom-op-static-header.png https://images.squarespace-cdn.com/content/v1/5f480a36ab80ae58e11415d6/39206d23-2e24-40de-9824-b9c3b658f4c8/Sense+tech+3+for+good+last+age.jpg