This photo by Mark Seliger is from my first feature with Rolling Stone.
Brand Books,
Research & Strategy
Blending trends, research and brand reality, I deliver unique consumer, creative, or investor insights.
Prior to branding, I worked as a professional journalist, writing features for Rolling Stone, Wired, Grand Royale and Newsweek.
Trained to find stories, I craft narratives that engage investors, inspire teams, and launch creative concepts.
For cleantech innovators Sense and Gogoro, I immersed myself in the complex data of global energy use, population projections, and consumer habits. Articulating findings within clear, concise stories, I then created brand concepts and creative from the findings.
To read my case study for branding Sense, click here.
Another example is my work as lead writer on the script for a stunning Gogoro investor video, shot in the streets of Taipei by Cinco Design.
When Adidas reissued their famous Predator football boot, I wrote the copy for a collector’s edition book. Diving deep into Adidas and David Beckham history, learning about Predator performance advantages, I created an engaging narrative for player, product, and brand.
